Team Phoenix was tasked with exploring the societal impacts of COVID-19 beyond health outcomes. They decided to investigate whether there were surges in certain searches during the UK lockdown. While UK lockdowns began on March 23rd, they chose to study the March 1st - May 25th period, hypothesising that many people would have begun to change their search preferences 2-3 weeks before in anticipation. They limited the search period to May 25th, the day George Floyd died, so that results wouldn’t be skewed by the BLM movement & protest news. Google Trends provides data on the relative search volumes (RSV) of topics and queries over time and across geographical areas. Team Phoenix used this to analyse changing public interests during the pandemic.
This team would go on to win Best Insight at Data Fest @EDI 2020